Strength Starts With Structure.

Devoted to Men’s Health

TRT, ED, Hair loss, Labs — with optional one-on-one coaching for men who want more than medication.

Mission Statement

FRAME gives men a clear path forward. For some, that means testosterone therapy. For others, it’s lifestyle and coaching.What we don’t offer are half-measures. Every plan starts with real labs, real review, and an honest answer.

Vision Statement

To create men’s health care built on clarity and devotion. TRT when it’s right. Coaching when it matters. Always straightforward. Always outcome-driven.

Why FRAME?

  • TRT with integrity — If you’re a candidate, you’ll receive it. If not, you won’t be pushed into weak substitutes.

  • More than medication — Coaching, training, and nutrition for men who want structure beyond the prescription.

  • Straightforward cost — $100 covers your labs and physician review. No hidden consultation fees.

  • Devoted to results — Medication, coaching, or both — every step is built for outcomes you can measure.

The FRAME Approach

Built on trust. Focused on outcomes.

Medical Precision

Your care starts with real labs and a physician’s review. Treatment is matched to your biology, not a preset formula.

Straightforward Path

Labs costs $100. If TRT is the right step, you’ll move forward with confidence. If not, we give you clear direction without pushing shortcuts.

Measured Progress

We track the markers that matter: hormones, labs, strength, body composition. Progress is measured and adjusted with precision.

Coaching Available

When you want more than medication, FRAME offers coaching in training, nutrition, and lifestyle. It’s available as a separate service for men committed to building the full picture of health.

A Straight Path Forward

Labs

Start with bloodwork. $100 covers your labs and physician review.

Review

Your labs are reviewed by a physician. If TRT is right, you’ll know. If it isn’t, you’ll still leave with clear answers and next steps.

Treatment

Clients begin treatment, Medication and supplies are delivered to your door

Ongoing Care

Follow-up labs and adjustments keep your treatment precise and effective. Coaching is available if you choose deeper support.

Results You Can See and Feel

Real men. Real outcomes.

“I wasn’t myself anymore. Falling asleep after work. No drive. TRT gave me back my energy and focus. I’m present for my family again.”

— J.M., 42

“The labs told the truth. I wasn’t a candidate for medication, but the coaching gave me structure with training and nutrition. I feel stronger now than I did at 30.”

— T.K., 51

“Clear, simple, no pressure. Labs, straight answers, treatment that actually works. That’s what men need.”

— D.R., 36

Data Driven Results

  • The Average client increases total testosterone levels within 90 days.

  • Follow-up labs every 3–6 months ensure accountability and results.

  • Optional coaching accelerates progress in strength, weight loss, and energy

Straightforward Costs

Testosterone Therapy

Starting as low as

$38

per week

  • Includes medication, supplies, shipping, and physician access

  • Each order provides 5 weeks of medication for the cost of 4, built in to prevent disruption from shipping or pharmacy delays

  • Follow-up labs billed separately on a scheduled basis

  • Available in FL, GA, WA, NE, NC

Smaglutide (GLP-1) Therapy

Starting as low as

$80

per week

  • Includes medication, supplies, shipping, and physician access

  • Comes with nutrition and lifestyle guidance to maximize weight loss results

  • Month to month program, with optional 3-month package available

  • Follow-up labs billed separately on a scheduled basis (If required)
  • Available in FL, GA, WA, NE, NC

Tirzepatide (GLP-1) Therapy

Starting as low as

$95

per week

  • Includes medication, supplies, shipping, and physician access
  • Comes with nutrition and lifestyle guidance to maximize weight loss results
  • Month-to-month program, with optional 3-month package available
  • Follow-up labs billed separately on a scheduled basis (if required)
  • Available in FL · GA · WA · NE · NC

Other Services

  • Erectile dysfunction  

  • Hair loss treatments

Coaching Built for Men Who Want More

Medication isn’t the only path. Coaching gives you structure and accountability when you want to push further.

Basic Plan:

$50

per month

  • Text check-ins
  • Macro targets 
  • A workout plan

Full Plan:

$150

per month

  • One-on-one calls
  • Nutrition plan
  • Personalized workouts
  • Direct accountability

Who Coaching Is For

  • Men who aren’t candidates for TRT but still want progress
  • Men on TRT who want faster results with added structure
  • Anyone serious about long-term health, strength, and energy
  •  

Compliance Notes

  • All medical services are provided through licensed physicians in the states we operate (WA, FL, GA, NE, & NC).

  • FRAME does not prescribe treatment without physician review and confirmed labs.

  • If you are not a candidate for TRT, you will not be prescribed medication. Alternatives such as lifestyle or coaching support may be suggested.

  • Medications are dispensed through licensed pharmacies.

  • Follow-up labs are required at set intervals to maintain active prescriptions.

  • Information on this site is for educational purposes and not a substitute for medical advice.

ABOUT US

Clear answers. Real solutions. Trusted partners in your health journey.

Dr. Colin Sheffield

Founder / Medical Director

Dr. Colin Sheffield, DO is a board-certified Family Medicine physician and the medical director and founder of FRAME. Army-trained and highly credentialed in hormone optimization, weight loss, and medical aesthetics, he leads the clinical mission of FRAME with precision and performance. Dr. Sheffield delivers serious, outcome-based care for men who take their health seriously.

Tom Rubenstein

Co-Founder / CFO

Tom Rubenstein is the Co-Founder and CFO of FRAME. With a background forged in military medicine and over 19 years of experience in emergency care, operations, and performance coaching, Tom leads the strategic, operational, and growth engine behind FRAME. He brings a systems-driven mindset to men’s health, focused on structure, results, and long-term optimization. His mission is simple: deliver real outcomes for men who take their health seriously.

Tom Rubenstein

Co-Founder / CFO

Tom Rubenstein is the Co-Founder and CFO of FRAME. With a background forged in military medicine and over 19 years of experience in emergency care, operations, and performance coaching, Tom leads the strategic, operational, and growth engine behind FRAME. He brings a systems-driven mindset to men’s health, focused on structure, results, and long-term optimization. His mission is simple: deliver real outcomes for men who take their health seriously.

FRAME FAQs

Frequently asked questions Simplifying your Journey foward

What is FRAME?

FRAME is a physician-led men’s health clinic and coaching platform. We treat testosterone optimization, erectile dysfunction, and hair loss. We coach health, nutrition, fitness, and lifestyle for long-term results.

  1. Questionnaire – Share your history, symptoms, and goals.

  2. Labs – We order labs to establish your baseline.

  3. Physician Review – Dr. Sheffield reviews results and determines candidacy.

  4. Plan & Prescription – If approved, treatment is prescribed and shipped to you.

  5. Follow-up – Ongoing adjustments and check-ins with Dr. Sheffield and the team.

  1. Video Call – A one-on-one with Tom to define goals, capacity, schedule, and constraints.

  2. Plan – A practical program: nutrition, training, lifestyle—or all three.

  3. Support – Check-ins and refinements based on the tier you choose.

You’ll work directly with Dr. Sheffield for medical care and Tom for coaching. Same people, every time—no call centers, no hand-offs.

Yes. For therapies like testosterone, labs are required. Dr. Sheffield uses them to build a safe, effective plan.

After labs, most clients are reviewed and approved within 7–10 days. Coaching can begin sooner after your first call with Tom.

Yes. All packages are plain and unmarked.

Not at this time.

FRAME is month-to-month, and you can cancel at your discretion. If you’re on treatment, discuss it with Dr. Sheffield first—some meds require a safe transition plan.

Stopping abruptly can cause side effects (e.g., fatigue or mood changes with testosterone). Dr. Sheffield will guide a safe taper or exit if you choose to stop.

  • Nutrition planning tuned to your goals and schedule

  • Strength and conditioning programming with progression

  • Lifestyle structure: sleep, stress, habits, and accountability

  • Tiered support: from text check-ins to full consults with Tom

Yes. Many clients pair Dr. Sheffield’s medical care with Tom’s coaching for the best results.

Medical services currently serve Georgia, Florida, North Carolina, Nebraska, and Washington. Coaching is available virtually.

Complete the questionnaire. We’ll order labs (if needed), schedule your call, and move straight into your plan.

  • Continuity: You work with Dr. Sheffield (medical) and Tom (coaching)—the same people, every time.

  • Structure: Clear steps, measurable outcomes, real follow-through.

  • Discreet, professional care: Serious medicine and practical coaching without the noise.